India’s handicraft sector is a treasure trove of artistry, heritage, and untapped economic potential. Despite the global admiration for handmade products, many Indian handicrafts struggle to break into international markets. Why? One of the key reasons is the lack of strategic design consultation. When artisans and exporters collaborate with professional designers, they unlock new possibilities […]

India is often celebrated as a land of vibrant culture, deep-rooted traditions, and extraordinary craftsmanship. With over 3,000 craft forms and millions of skilled artisans across the country, the Indian craft sector holds immense cultural and economic value. However, despite its vast potential, the sector struggles to keep up with evolving consumer demands, global competition,